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Marketer + Machine

Dec 18, 2019

As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are exploding in interest, and more people than ever are learning how they can actually alter the micro- to affect change at the macro. They want to connect the minutiae,...


Dec 11, 2019

A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line. In fact, Emarsys was just recognized as a...


Dec 4, 2019

We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s time for marketers to make a change... to leave behind our old way of doing things — of looking at and reporting...


Nov 20, 2019

Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH!


From fear of the unknown to tech overload to widespread confusion – or worse, stagnation – there’s a myriad of reasons marketers put off acquiring new technology.


New...


Nov 13, 2019

Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to drive value.


Alex Timlin, VP of E-commerce and Retail Vertical at...